Sources & Citations
The pages AI trusts
in your category
Every answer is put together from sources. See which domains the engines cite about your category, how often, and which ones they cite for your competitors and never for you.
Book a demoWhat counts as a citation
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Rreddit.comForum
r/xxfitness · 2.1k upvotes
Align is the only pair that passed my squat test. Everything else went see-through.
Ggaragegymreviews.comReview site
Best squat-proof leggings, tested
1. Lululemon Align · 2. Nike Zenvy · 3. Alo Airlift
Rrei.comRetailer
★★★★★ Doesn’t roll down
Wore them for heavy squats and they stayed put. Worth the price.
Yyoutube.comVideo
Squat test: 8 leggings, 1 winner
412K views · Lululemon Align takes it
Wwomenshealthmag.comPublisher
The 11 best leggings for lifting
Our editors’ pick for squats: Lululemon Align
Your best salesperson might be someone else’s review page
Brands own a little over half of what AI cites. The rest sits on review sites, forums and comparison pages you don’t control. You can optimize every page you own and still lose the answer, and you can’t fix a page you’ve never looked at.
43%of AI citations sit on pages the brand doesn’t own.
Profound, 11.84B citations across 8 models, Apr–Jul 2026
What changed
Your rank report can’t tell you who’s being quoted
A year ago, three in four AI Overview citations came from Google’s top ten. Now it’s fewer than two in five, and nearly a third come from pages beyond position 100. Ranking first still helps you get read. It stopped deciding who gets named.
Ahrefs, March 2026: 863K keywords, 4M AI Overview URLs
Cited for rivals, never for you
The sources that show up in answers naming your competitors, and never in answers naming you. This is the list that tells you where to go next.
Cited for youAnswers that name Hardly
Hhardly.comYour domain312
Rreddit.comForum141
Yyoutube.comVideo64
Rrei.comRetailer22
Cited for rivals, never for youImpact · prompts · rivals it helps
Perplexity · “best squat-proof leggings” · Oct 20
After squat-testing eight pairs, Garage Gym Reviews ranks Lululemon’s Align first and Nike’s Zenvy second for opacity and a waistband that stays put.1
1garagegymreviews.com/best-squat-proof-leggingsSend to the agent
Open the answers this source was cited in, with the passage it backed.
Open the answers this source was cited in, with the passage it backed.
Open the answers this source was cited in, with the passage it backed.
Open the answers this source was cited in, with the passage it backed.
- Ranked by impactHow often the engines cite each source, and how much it helps a rival.
- CategorizedReview site, forum, retailer, publisher, or your own domain.
- Engine by engineWhich of the seven cite each source. They rarely agree.
- Open any sourceRead the answers it was cited in, and the passage it backed.
What you get
Every source behind every answer
01
Every domain, ranked
Who the engines cite about your category, with counts and an impact score, over the last 30 days.
- reddit.com1,284
- garagegymreviews.com942
- rei.com811
- hardly.com776
02
Your own pages
Which of your pages get cited, and which never do. The fastest content wins are here.
- /products/rep-seamless212 citations
- /blog/squat-testNever cited
- /pages/size-guideNever cited
03
Engine disagreement
The same question cites different sources on different engines. See where each one looks.
reddit.com- garagegymreviews.com
rei.com
womenshealthmag.com
04
Source categories
Review sites, forums, retailers, publishers, so you know whether the fix is content, PR or a listing.
- Review site31%
- Forum24%
- Retailer18%
- Brand17%
- Publisher10%
How we measure
What counts, and what doesn’t
- 01
A link or a nameA citation is a source the engine linked or named in its answer, captured the moment the answer was written.
- 02
Kept when it’s wrongWe record it whether or not it points at you, even when it points at a page that doesn’t exist. An engine inventing sources in your category is a finding.
- 03
The last 30 daysCounts cover the last 30 days of answers for the prompts you track.
- 04
Read the trendEngines differ in how much their sources hold from one day to the next. A snapshot misleads; a trend doesn’t.
Gemini · “best squat-proof leggings” · Oct 20, 06:00
Most reviewers pick Lululemon’s Align for squats1, with Nike’s Zenvy a softer second2. Hardly’s Rep Seamless is lighter, and some find it less opaque3.
- 1Ggaragegymreviews.com/best-squat-proof-leggingsLive
- 2Rrei.com/product/nike-zenvyLive
- 3Llululemon.com/compare/hardly-vs-align404 · doesn’t exist
Sources still cited two days later
One engine~65%
Another~30%
Orbit Media, source-stability measurements
Found it. Now fix it.
Knowing which source decides your category is where you start. Here’s what to do about it.
The agent
Compete with it, or get into it
The agent drafts the page that competes with a source, or prepares the outreach to get you into it. Either way, it waits for your approval.
Draft comparison pageCompeting with garagegymreviews.com · WordPress draft
Squat-proof leggings, tested: Rep Seamless vs Align vs Zenvy at full depth.
- garagegymreviews.com is cited in 14 prompts you’re missing from
- “best squat-proof leggings” and “leggings that don’t go see-through” lean on it most
Next
Action Center
Every source gap becomes a ranked task, with the evidence attached and the fix it needs: content, PR or a listing.
- Publish a squat-test comparisonContentHigh
- Pitch womenshealthmag.com’s lifting listPRMedium
- List Rep Seamless on rei.comListingMedium
Content Studio · turn a source gap into a brief and a draftCompetitors & Gaps · the rival a source is helping
Frequently asked questions
Want to see the product before you start? Take the product tour, or start a 30-day free trial.
One of three things, and the product tells you which: publish the page that answers the same question better, get listed on the source itself, or fix the product-level reason you’re not in it. Sources are categorized so the answer isn’t always “write a blog post”.
See who AI
is listening to.
Set up in one conversation. Your first scan shows the sources behind every answer.
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