Journey & Personas
A single score hides
where you lose
You lose some stages and win others. Track every prompt by buying stage and persona, and find the exact question where AI stops naming you.
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The buying journey
Buyers don’t ask one question
They ask five or six, over days, and the shortlist narrows each time.
01AwarenessDay 1
“What makes leggings squat-proof?”
- 1Lululemon
- 2HardlyYou
- 3Gymshark
- 4Nike
- 5Alo Yoga
- 6Athleta
- 7Vuori
- 8Under Armour
8 brands namedYou’re #2
02ConsiderationDay 2
“Best squat-proof leggings for lifting”
- 1Gymshark
- 2HardlyYou
- 3Lululemon
- 4Nike
- 5Alo Yoga
5 brands namedYou’re #2
03DecisionDay 4
“Hardly or Lululemon for heavy squats?”
- 1Lululemon
- 2HardlyYou
- 3Gymshark
3 brands namedYou’re #2
04DecisionDay 5
“Align or Vital Seamless, under $100?”
- 1Lululemon
- 2Gymshark
- –HardlyNot named
2 brands namedYou’re out
The expensive loss is at the end
Being named in a general “what should I look for” answer is pleasant. Being left out of “which one should I buy” is the one that costs money. A flat score averages the two together and tells you neither. The fix is almost never the same one.
Find the stage you’re losing at
Every tracked prompt carries a buying stage. See your visibility per stage and per engine, and which competitor leads at each one.
Avg- Each cell opensThe prompts behind it, with every answer.
- Known buyersLoyalty and Advocacy only make sense for people who already know you. They’re flagged, not averaged in.
- Your stagesSet when a prompt is created, and rewritten if it doesn’t fit.
Pick a stage to see who leads it.
Read your funnel the way buyers walk it
Stages
Five stages, scored
Awareness, Consideration, Decision, Loyalty and Advocacy, each with its own visibility, so an average can’t hide a collapse.
Buying stages
hardly.com · 7 engines
Awareness62%
Consideration54%
Decision21%
Loyalty47%
Advocacy39%
Personas
Personas, not just segments
Describe the buyers you sell to. See which one AI serves you to, and which one it doesn’t.
Personas
hardly.com · last 30 days
Beginner lifter18–24 · first gym membership
58%visibility
Experienced lifter25–34 · trains 4× a week
24%visibility
Topics
Topics that group the work
Group prompts and content ideas by the themes your category argues about, next to the stages.
- Squat-proof fabric14 prompts4 content ideas
- Waistband & fit11 prompts3 content ideas
- Sizing9 prompts2 content ideas
- Price & value7 prompts5 content ideas
Suggested prompts
Prompts written for you
Ask for buyer questions per stage and approve the ones that fit. Nothing is scanned until you approve it.
Suggested prompts
Review buyer questions before tracking
Do Hardly leggings go see-through?Decision
ApprovedBest leggings for a first gym sessionAwareness
Hardly vs Alo for hot yogaDecision
Conversations
Does the recommendation survive the follow-up?
Real buyers don’t ask once. They ask, push back, then narrow. A conversation runs several turns in order, in one chat, so you see whether you’re still on the list at the end.
Turn 1
Best squat-proof leggings?
Lululemon Align, Nike Zenvy and Hardly Rep Seamless are the most recommended.
Hardly named · #3
Turn 2
Which of those actually stays put during squats?
Hardly Rep Seamless and Lululemon Align both have a high, firm waistband.
Hardly named · #2
Turn 3
Under $80?
Then Nike Zenvy ($78) or Alo Airlift on sale. Align is $98.
Hardly not named
Conversations run on your scan schedule and count against your plan’s conversation limit. How we measure
Found the stage. Now win it.
Knowing where you drop is where you start. Here’s what to do about it.
The agent
Answer the stage you lose
The agent takes the prompts you lose and prepares the content that answers them: a comparison page for Decision, a guide for Awareness. It waits in your CMS for your approval.
Draft comparison pageDecision stage · WordPress draft
Rep Seamless vs Align: which stays put for heavy squats, and which costs less.
Next
Competitors & Gaps
See which rival leads at the stage you’re losing, on which questions, and the sources it’s winning on.
Lululemon7 of 10Leads at Decision
Nike4 of 10Strong at Awareness
Hardly2 of 10Drops at Decision
AI Visibility · the score these stages add up toContent Studio · turn a losing stage into briefs and drafts
Frequently asked questions
Want to see the product before you start? Take the product tour, or start a 30-day free trial.
Awareness, Consideration, Decision, Loyalty and Advocacy.
Find your
drop-off.
Set up in one conversation. Your first scan shows the stage you lose at.
Book a demo
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