Ecommerce & Shopify
The products AI recommends,
and the ones it doesn’t
In a controlled study, rating, price and review count explained 82% of where a product landed in an AI ranking. The brand explained 1%. See how each of your products is named and described, then push the fix back to Shopify with your approval.
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The shortlist is three products long
A shopper who arrives from an assistant has already been given a shortlist. You’re either on it, or you aren’t. And more of them arrive that way every quarter.
3×AI-driven traffic and orders to Shopify stores, year over year
1.3×growth in traditional search sessions over two years. AI adds a channel; it hasn’t replaced search
Shopify, Q2 2026 earnings call, as reported by TechCrunch, Aug 2026What this looks like
on a Tuesday
Three moments, from the brief to a fix that’s live on the store.
#ecommerceMon 8:00Lululemon is now named first on 4 of your category questions, including “squat-proof leggings under $100”.
01Monday’s brief says a competitor is now named first on four of your category questions.
- The winning answer saysYour page
- A dense, non-sheer knitMissing
- A waistband that stays putMissing
- Under $100Says it
02You open the product that’s losing and see what the winning answer says that your product page never does.
Rewrite descriptionDaily Seamless LeggingsLive- Rewrite descriptionDrift Camo LeggingsLive
- Rewrite descriptionRep Seamless LeggingsLive
03You approve three rewrites before the stand-up. On Shopify there’s no draft stage, so they’re live when you close the tab. Each card told you so before you pressed.
Which product, in which answer,
described how
Not a brand score. A score per product, against the attributes shoppers actually compare on.
Products248 tracked
+ 245 more products
Rep Seamless LeggingsShopify · $60 · hardly.com/products/rep-seamless-leggings
Visibility84%12 pts this month
Named in31/37answers to your prompts
Average position#1.8when it’s named
Price quoted$54–$60Matches your store
Visibility by engine
ChatGPT90%
Perplexity88%
Gemini86%
Claude78%
Grok74%
Compared on
- Squat-proof29 of 37 answers
- Waistband stays put24 of 37 answers
- Under $10031 of 37 answers
- Phone pocketAlign is named for it
How assistants describe it
ChatGPT · Oct 20
A squat-proof seamless knit with a high waistband, around $60. Lifters say it stays put through squats.
Named alongside
- Lululemon Align24 of 37
- Alo Airlift11 of 37
Suggested fixAnswer the phone-pocket question on the product page
Prepare fix- Add the products that matter. Each gets its own visibility across engines.
- Define your attributes. The ones your category is compared on: fit, fabric, capacity, price.
- Read how you’re described. In the assistant’s own words. A wrong description is a finding too.
- See who’s named beside you. The products that share the answer with yours.
What the evidence says
moves a recommendation
Less folklore than this category usually offers.
Measured
In a controlled 2026 study of AI product rankings, what explained the variance in where a product landed:
Your product data is the lever, and most of it is structured, checkable and yours to change.
Chu and Hou, arXiv:2606.17443, Jun 2026 · skincare products across three models
Required
OpenAI’s product feed asks for:
9required fields on every item
150characters, at most, for a title
5,000characters of plain-text description
- Review counts per product or variant, with seller and store reviews excluded
- A privacy policy and terms of service, for checkout
“Eligibility does not guarantee display.”
Selling on ChatGPT through Shopify also needs a store that sells to customers in the US, products eligible for Shopify Catalog, and your terms of service, privacy policy, and return and refund policy completed. The purchase happens in your own store’s checkout.
Shopify Help CenterOur opinion
Say the thing the shopper asked for, in their words, on the product page. If ChatGPT quotes “squat-proof” and your page says “contour shading”, you’re answering a different question. No causal study shows a particular phrasing raises recommendation rates, and we won’t pretend otherwise.
From the answer that beat you
to the product page that fixes it
The agent rewrites the description and SEO fields against what the winning answers say, and puts it on a card with the before and after.
The agent
The rewrite, with the before and after
On Shopify, approving a product or collection change puts it live on your store. There’s no draft stage, and the card tells you so before you press.
Goes live on your store when you approve
Rewrite product descriptionDaily Seamless Leggings · Shopify
Soft seamless leggings for every day.
Squat-proof seamless knit that stays opaque at full depth, with a waistband that stays put. Under $60.
The Shopify connection
Installed from Shopify, not configured by hand
Articles the agent writes are created hidden, so you publish those yourself.
- Installed from the Shopify App Store
- Refreshes its own tokens
- Reads products, collections and your blog
- Writes only what you approve
- Privacy webhooks handled
“Can you prove the sale came from AI?”
Partly, and we’ll tell you which part. Many assistant visits arrive with no referrer and land in Direct. We measure what the pixel and your analytics can see, and show the trend beside your visibility. Anyone promising clean attribution from a chat to a Shopify order is overselling.
How AI Traffic measures it“Will it rewrite my catalog without me?”
It prepares one change at a time, on a card, with the before and after in view. Nothing happens until you approve it, and the card tells you that a Shopify approval goes live straight away.
AI Visibility · the measurement your product scores are built onAction Center · every product gap, ranked
Frequently asked questions
Want to see the product before you start? Take the product tour, or start a 30-day free trial.
The same seven engines we scan everywhere: ChatGPT, Claude, Gemini, Google AI Overviews, Perplexity, Copilot and Grok. Which of them can actually take an order varies by channel and by country, and changes often.
See which products
AI names.
Connect Shopify, pick the products that matter, and run one scan.
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