AI Traffic

The smallest channel
you’ve never measured

AI sends a small share of your visits, and your analytics files them wherever it can. The pixel names the engine behind every visit that carries an AI referrer, follows it to the conversion you define, and puts it next to every other channel you report on.

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Traffic for Hardly: the visits and conversions AI engines sent, split by assistant

An interactive preview

Your audience is already asking. Across all seven engines.

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI Overviews
  • Grok
  • Copilot

Platform coverage · AI Overviews clicks arrive as Google organic traffic. How we measure

A channel your
analytics doesn’t name

Visits from an assistant arrive mixed in with every other referral, or with no label at all. The pixel reads the referrer, names the engine, and follows the visit to the conversion you defined.

See what converts

Where they came fromEvery identifiable AI source

What happened nextYour conversion rules

How it comparesAll your channels, together

Visits by sourcehardly.com · LLMagnet pixel

SourceVisitsConversionsRate

ChatGPT1,98020110.2%

Perplexity7027110.1%

Gemini431388.8%

Claude299268.7%

Organic search121,4005,1004.2%

Direct92,8004,4204.8%

Paid social41,2001,2303.0%

Email25,3001,3105.2%

Example conversion rules

Visit to /checkout/thank-youVisit to /account/created

Change the time window or expand AI assistants to explore.

Know which AI traffic converts.

The source, the outcome, and the context. All close enough to act on.

Open the AI channel to see the sources behind it. Know where your identified AI visitors are coming from.

Your AI traffic, in focus 01 / 04

AI visits · last 30 days

  • ChatGPT1,980
  • Perplexity702
  • Gemini431
  • Claude299

LLMagnet · AI traffic report

One answer.
Three ways to arrive.

An AI answer can lead to your site without leaving an AI referrer. Explore what each path looks like in your report.

From the answer to your site Example journey

An AI recommendation

“For squat-proof leggings, take a look at Hardly Rep Seamless.”
hardly.com

Follows the recommendation

Recorded in your reportAI assistants → ChatGPTAI referrer present

Identified AI visit

AI assistants

The visitor follows a link with an AI referrer. The pixel records the source, and your conversion rule records what happens next.

Referrerchatgpt.com

What we count, and what we refuse to model

Identified visits

When an AI source sends a referrer, the pixel can record the visit under that engine. This is the measured part of your AI traffic.

Unattributed visits

A visit without a referrer stays in Direct. Changes in Direct may offer context, but they are not counted as recovered AI visits.

Defined conversions

An identified AI visit counts as a conversion when it reaches a page matching your rule in the same session. A page visit, not an inferred sale.

One line of script.
Then you have the number.

Add the pixel to the pages you want to measure, name the page that counts as a conversion, and read the split beside every other channel.

An interactive preview of the setup.

LLMagnet / Setup 1 of 3

Interactive preview

One script,
on the pages you choose.

Add it to the pages you want to measure, and nowhere else.

Your websiteLLMagnet pixelYour traffic report

Get your site’s installation snippet in LLMagnet.

Add your pixel

Bring your existing context Google AnalyticsSearch ConsoleOptional connections

Frequently asked questions

Want to see the product before you start? Take the product tour, or start a 30-day free trial.

The report shows visits that carry an identifiable AI referrer. It is a measured subset, not a complete count of AI-influenced visits. Missing referrers can affect both the total and the trend; we do not turn those visits into a modeled AI number.

Put the pixel on,
and see the split.

See the engines behind your visits. Understand what happens next.

Book a demo

30-day free trial · no credit card