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The Schema Trap: Why Generic Markup Hurts Your AI Citations (And What to Use Instead)

The Schema Trap: Why Generic Markup Hurts Your AI Citations (And What to Use Instead)

Here’s something nobody tells you when they’re selling you on “schema markup for AI visibility”: adding the wrong schema to your page is worse than adding no schema at all. A February 2026 empirical study from SSRN analyzed citation patterns across 4,800 pages in ChatGPT, Perplexity, and Gemini responses. Pages with generic schema markup — […]