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AI Search Visitors Convert at 9x the Rate of Google Organic. Here’s What That Changes.

AI search visitors convert at 9x the rate of Google organic

Most conversations about AI search visibility focus on the wrong metric. Marketers track impressions, citation counts, and share of voice — all reasonable things to care about. But the number that changes the business case for GEO investment is this: visitors arriving from ChatGPT convert at 15.9%. Visitors from Google organic convert at 1.76%. That’s […]